Growing up in Australia, our founder started Cotton On with an epic vision in mind. He wanted to take our Aussie lifestyle to the world, delivering Good along the way. That first market came and went without a sale, something that might have shaken any young entrepreneur. But, instead of letting this deter him, Nigel looked at the bigger picture and decided to switch things up. Returning a week later with a new offer, the jackets sold out. The difference? Customer obsession was now front of mind, something that we still obsess over every day and in every decision we make. By providing great value...