What it means to work on such iconic brands. It's just a huge privilege, honestly. Pringles, Cheez-It, you know, driving those businesses forward, they have a special place in consumers' lives. One of the most exciting aspects of my job is the fact that there's a real tangible benefit or a visible part of the job, right? So whether that be developing new food, new pack artwork, new marketing campaigns, just seeing them on shelf is just so, so exciting and so rewarding. When I think about the future, I get incredibly excited. I think our business and our brands have huge growth potential. And then...